Showing posts with label Dollar Shave Club. Show all posts
Showing posts with label Dollar Shave Club. Show all posts

Friday, March 9, 2012

The Dollar Shave Club

This is maybe the funniest commercial I've ever seen paired with one of the most genius marketing strategies of my time. I can personally attest to the frustration of buying overpriced razor blade refill packs. I usually wind up buying those massive refill packs at Costco to save a few bucks. 

The razors are generic brand overstock the company probably purchases at a steep discount, but it appears that customers can count on getting the same blade each month, since what they send is a blade refill to go with the free handle delivered upon enrollment. They are not one-piece disposable razors.